The way we’re accessing the internet has changed and there’s no going back. Mobile has become the platform of choice and for millions of people worldwide it is the only option available. The bottom line is that if people want to do something on the web, it’s guaranteed that that they are going to want to do it on mobile — be it perform a task or find information. However it is embarrassingly evident that the vast majority of mobile products are task-driven and little-to-no attention is paid to information retrieval and content distribution.
Enter information architecture and content strategy. They are the foundation of any website but, when it comes to the mobile arena, they can literally mean life or death of your product. That’s not to say that UI and interactions aren’t important, but he truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because information architecture doesn’t only define the structure of content, but also determines how users will interact with it.
In this talk we will take a look at how people access the web these days. We will then look under the hood and learn how to structure content to make it adaptive, how to organize it to make it findable, what the specific challenges and opportunities of the mobile space are and how to create outstanding experiences that integrate seamlessly in a true cross-channel strategy
18.00-18.30 Networking and Buffet
18.30-18.40 Welcome from Software East
18.40-19.40 Alberta Soranzo
Thank you to GE Energy and UX Cambridge for sponsoring this event.
Note - GE Energy are now based in Histon not Elizabeth Way, Cambridge.