Software East

Bringing the best software speakers to the East of England

Alberta Soranzo - The internet in your pocket

Event Details

Alberta Soranzo - The internet in your pocket

Time: July 17, 2014 from 6pm to 8:30pm
Location: GE Energy
Street: Sovereign House, Chivers Way, Histon,
City/Town: Cambridge CB24 9BY
Website or Map:…
Phone: 01223 900107
Event Type: ux, fun, networking
Organized By: Jacqui Davidson
Latest Activity: Jun 30, 2016

Export to Outlook or iCal (.ics)

Event Description

The way we’re accessing the internet has changed and there’s no going back. Mobile has become the platform of choice and for millions of people worldwide it is the only option available. The bottom line is that if people want to do something on the web, it’s guaranteed that that they are going to want to do it on mobile — be it perform a task or find information. However it is embarrassingly evident that the vast majority of mobile products are task-driven and little-to-no attention is paid to information retrieval and content distribution.
Enter information architecture and content strategy.  They are the foundation of any website but, when it comes to the mobile arena, they can literally mean life or death of your product.  That’s not to say that UI and interactions aren’t important, but he truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because information architecture doesn’t only define the structure of content, but also determines how users will interact with it.
In this talk we will take a look at how people access the web these days. We will then look under the hood and learn how to structure content to make it adaptive, how to organize it to make it findable, what the specific challenges and opportunities of the mobile space are and how to create outstanding experiences that integrate seamlessly in a true cross-channel strategy

18.00-18.30 Networking and Buffet

18.30-18.40 Welcome from Software East

18.40-19.40 Alberta Soranzo

19.40-20.30 Networking

Thank you to GE Energy and UX Cambridge for sponsoring this event.

Note - GE Energy are now based in Histon not Elizabeth Way, Cambridge.

Comment Wall

Add a Comment

RSVP for Alberta Soranzo - The internet in your pocket to add comments!

Join Software East

Comment by Jacqui Davidson on July 23, 2014 at 12:31

Please find the link for Alberta's from the evening here slides at the following link

Comment by Cara Hanman on July 10, 2014 at 14:54

Our lovely sponsors GE are hosting us for this session. They have parking available at the venue but if you cycle, it's very convenient to get to,being very close to the bus way and on the cycle path route from Histon Road.

Thanks to GE - we always enjoy wonderful hospitality when we are there!

Attending (12)

Might attend (3)

Not Attending (1)


First Time Visitors

First time here? Read about this network.

Created by Mark Dalgarno Nov 6, 2009 at 3:52pm. Last updated by Mark Dalgarno Nov 6, 2009.


Upload a photo to your profile, so we can get to know one another.

Created by Mark Dalgarno Nov 6, 2009 at 3:55pm. Last updated by Ryan Haney Apr 26, 2013.

© 2018   Created by Mark Dalgarno.   Powered by

Badges  |  Report an Issue  |  Terms of Service