The Falling off a log theory and other observations on the software industry

Allan Kelly will be our speaker at May's Software East event.

Synopsis

Allan Kelly believes that starting your own software company is as easy as falling off a log. That doesn't mean you will last very long., most will fail within the first year. A handful of these companies will be very luck and become very successful, and the rest will be cursed by doing something right, but not a lot else.

In this sometimes humorous talk Allan will take a look at some software business models, why software businesses fail, why some succeed; the chaos that is software development, the search for mediocrity and try to pin down what this Agile thing actually is. As if that weren't enough he promises to reveal his biggest ever mistake - in the software world that is.

Bio
Allan Kelly has held just about every job in the software world: system admin, tester, developer, product manager and development manager. Depending on his mood and time of day he is an Agile Coach, trainer, consultant, aspiring entrepreneur and farther.
He is the author of “Changing Software Development: Learning to become Agile” (John Wiley & Sons, 2008), numerous journal articles and is currently working on a book provisionally entitled "Business Strategy Patterns for Software Creators". His "Two wrongs can make a right" appeared in the recently published "97 Things Every Programmer Should Know." (O'Reilly, 2010).

Places are limited and will be allocated on a first-come first-served basis. Event free of charge if you add your name to the list of attendees on or before May 17th, £10 thereafter (payable on the night).

A light buffet will be available from 18:30.

Plenty of car and bike parking available.

Thanks to Software Acumen, Red Gate Software and ACCU for supporting this event.

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