Software East

Bringing the best software speakers to the East of England

Evening of User Experience

Event Details

Evening of User Experience

Time: April 18, 2013 from 6pm to 9pm
Location: Red Gate Software
Street: Cambridge Business Park
City/Town: Cambridge, UK
Website or Map:…
Phone: +44 (0)1223 900107
Event Type: talk, networking, fun, ux, software, development
Organized By: Jacqui Davidson, Software Acumen
Latest Activity: Apr 19, 2013

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Event Description

UX Night in Cambridge

Join us for an evening of User Experience and the biggest networking night in the Software East calendar.

Kindly sponsored by Red Gate Software and UX Cambridge.


18:00 - 18:30 Registration, Food & Drinks
18:30 - 18:40 Welcome - Ryan Haney (Software East)
18:40 - 19:00 Andy Priestner & Ange Fitzpatrick (Judge Business School)
19:00 - 19:20 Lorisa Dubuc (Citrix Systems)
19:20 - 19:50 Break - more food and drinks
19:50 - 20:20 Tim Caynes (Flow Interactive)
20:20 - 20:25 Closing
20:25 - 21:00 Networking


Please sign-up to Software East and RSVP to guarantee a place.




Tim Caynes


"Mobile Design & the Death of Narrative"

‘Making it work on mobile’ has never been an inspirational expression of design intent. At best it has always been a perfunctory nod to the influence of a disruptive delivery mechanism. Some kind of awkward realisation that if you’re not thinking mobile, you’re not thinking now.

As we begin to think mobile first and challenge the established publishing models, designing for mobile enables us to realise the benefits of responsive frameworks, gesture-based interfaces and a new fluidity of control.

But we’re doing something terribly wrong.

Tim Caynes is Head of Interaction Design at Flow Interactive, based in Norwich and London. He has been working in digital design for over 15 years, which makes him sound quite old, because he is.



Lorisa Dubuc


"Mission impossible?: Global charter, remote channels, twenty customers and two researchers…"

This talk will present a case study of a research project that challenged the status quo of an enterprise software beta program in bringing together customers, teams, and data across 8-hour time zone differences.

You'll hear about how we experimented with tools, tasks, and team responsibilities as we led more than 30 customers through a high-touch user feedback program that included data collected from video responses, surveys, remote observations, and community posts to identify both near-term and next-generation product improvements.



Andy Priestner & Ange Fitzpatrick


"Love, Actually"

'Experienced librarians with GSOH and substantial data assets WLTM 20-30 yo with an interest in business and management. Enjoys long walks on the beach, candlelit dinners and quality business data and analysis.'

Andy and Ange, librarians at Judge Business School, describe their student-focused approach to building relationships and developing their information service through social media outreach and real life interaction.

With a focus on creating meaningful relationships with students, researchers and faculty, Andy and Ange show how they built a service that goes beyond ‘like us’ to well, love, actually.

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Comment by Mark Dalgarno on April 19, 2013 at 7:08

Thanks to the speakers and fun crowd for last night's event.

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